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Hospitality Management – a Humanitarian Approach to Business Education

We’re living in the age of choice, freedom and possibilities. The millennial mindset has transformed the business landscape. Business today is about delivering a great experience as much as a good product. Businesses are spending millions on humanizing their brand – and even more on hiring people who can translate that into the consumer experience.

The companies flourishing the most in today’s landscape are praised for not just what they’re selling – but how they’re selling it. And, even more importantly, how they retain their customers afterward. Good brands sell a good product. Great brands build a relationship with their consumer and make them feel good for buying their product.

It’s all about the humanity of both company and consumer

Hospitality, at the very core of its essence, is about making someone feel welcome, at-ease, and joyous. The way we treat guests in our home is the same way we should be treating customers – if we want to see them again, that is. If the person selling you a pair of shoes genuinely listens to you, makes you feel heard and makes you feel looked after, you’re bound to go back the next time you need a new pair, or at least tell your friends about it.

It’s all about the humanity of both company and consumer

Hospitality, at the very core of its essence, is about making someone feel welcome, at-ease, and joyous. The way we treat guests in our home is the same way we should be treating customers – if we want to see them again, that is. If the person selling you a pair of shoes genuinely listens to you, makes you feel heard and makes you feel looked after, you’re bound to go back the next time you need a new pair, or at least tell your friends about it.

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